Smel

Smel

Behind The Season

There is always an emotional element to anything that you make. I was the first person to have a punk rock hairstyle. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships…

Christmas Gift Guide

Nostalgia is a very complicated subject for me. I’m attracted by nostalgia but I refuse it intellectually. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and…

Sherpa Lined Bomber Jacket Feature

Fashion never stops. There is always the new project, the new opportunity. I always say: To be well dressed you must be well naked. A girl should be two things: classy and fabulous. I am convinced that there can be…

Autumn 2019 Lookbook

Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the cool place, but I wasn’t really cool – I was trying to pass for hip or cool. Fashion never stops. There is always…